The Race Street Pier | A New Era for Philadelphia’s Waterfront

We couldn’t be more excited about Philadelphia’s newest park, the Race Street Pier, which opened last week on the Delaware waterfront. This beautiful, modern public space just south of the Ben Franklin Bridge is a true urban oasis and symbolizes the bright future ahead for the Delaware waterfront revitalization. The Race Street Pier is one of the first major milestones of the ambitious Civic Vision for the Central Delaware Riverfront which aims to re-connect Philadelphians with the river. A citizen-driven planning process lead to the development of a master plan by the DRWC and has given the thousands who participated a sense of empowerment knowing that we all played a small role in making the Race Street Pier what it is today. Felt Media was excited by a recent opportunity to work with the Delaware River Waterfront Corporation to help promote the new park by designing invitations to the grand opening event the “Race Street Pier Promenade”. In addition to invites, we also produced full page ads for newspapers in Philadelphia and New York and designed banner ads for Philly.com. Seeing this amazing park realized and working with the DRWC has been a great experience and since the park is just footsteps from our office in Old City, there’s no doubt we’ll be making the most of it!
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